Catherine M Zito, CEO Cannabis Payment Processing

About

Catherine M. Zito, CEO

Catherine M. Zito is the CEO of Cannabis Business Solutions and a strategic advisor to cannabis and hemp operators, investors, and financial institutions operating in highly regulated markets.

For 10+ years, she has advised businesses at the intersection of compliance, banking, payments, and operational risk, with a focus on sustainable growth, revenue durability, and risk mitigation.

Through ongoing engagement with financial institutions and industry stakeholders, she maintains real-time insight into regulatory and market dynamics.

Catherine also leads three of the largest cannabis and hemp professional networks in the U.S., representing over 6,600 industry professionals, and is a national speaker at leading B2B cannabis conferences.

How to Avoid Cannabis POS Traps

By Catherine Zito • January 27, 2026

The Point of Sale (POS) system inside cannabis dispensaries has changed significantly over the last several years. What used to be a simple software subscription has now become deeply tied to payment processing. Many POS companies that once only provided inventory and compliance tools now also sell debit, ATM, and cashless payment services and in some cases require merchants to use them. This shift has created confusion, higher costs, and fewer choices for dispensary operators . Some POS platforms operate in closed-loop systems, where you are required to use their in-house payment solution. Others allow you to bring your own processor, which gives you far more control. Unfortunately, some POS providers use strong-arm tactics to prevent merchants from switching. In some cases, operators are told they “cannot” leave, are given misleading information, or are delayed intentionally in order to protect the POS company’s payment revenue. Understanding how this works is critical to protecting your margins and your business. Tip 1: Do Not Sign Long-Term POS Contracts That Lock You Into Payments Many cannabis POS companies require contracts of one to two years. Buried in those contracts is often a requirement that you must use their payment processing. These bundled agreements frequently come with: Higher transaction rates Monthly software and gateway fees Terminal rental or lease charges Limited or slow customer support Once you are locked in, switching becomes difficult, even if pricing rises or service quality declines. When one company controls both your POS and your payments, you lose leverage. A POS should manage inventory, compliance, and reporting, not dictate how your customers pay. Tip 2: Choose a Stable Payment Processor That Is Not Tied to Your POS Your payment processor should be independent from your POS system. A strong cannabis-friendly processor will provide: Lower and more transparent pricing Better uptime and fewer service interruptions Dedicated, knowledgeable support The ability to change POS systems without changing payments If your POS or payment solution has ever interrupted your ability to accept debit or card transactions, that is a red flag. Service disruptions are a sign of instability and often lead to more serious problems later. When payments and POS are combined, one outage can shut down your entire store. When payments and POS are separate, you can maintain control, merchant independence and continuity of revenue. Tip 3: How to Break Free From a POS-Controlled Payment System If you feel stuck in a POS system that forces you to use their payment solution, there is a simple way to regain control. Do this : Step 1 : Secure a new payment processor for debit card transactions. Step 2 : Call your POS provider directly. Do not submit a web ticket. Step 3 : Say clearly: “ We have changed to a non-integrated payment solution. Please enable or install a Debit button in our POS. ” Once their POS support team activates that Debit button, your POS will be able to send transactions to your new third-party payment processor instead of the POS company’s in-house payment system. How it works at the register : Your budtender will see payment options such as: Cash Debit or Card Loyalty Other When Debit is selected, the transaction routes to your independent processing terminal, not the POS company’s payment service. Some POS providers will tell merchants this is “not possible” or that they “cannot support it.” In many cases, this is simply untrue. The POS company is protecting their payment revenue and does not want to lose your processing business. If a POS refuses to enable a Debit button, that is a strong signal you should be evaluating a new POS provider. Another avenue is to contact your new payment processor’s support and discuss alternative options. The Bottom Line Dispensaries should never feel trapped by software or payment systems. You deserve stable service, fair pricing, and the ability to choose who handles your transactions. To learn more about cannabis-friendly POS and payment solutions that give you flexibility and control, visit: CBScannabis.com

How cannabis dispensaries can increase revenue on every sale

How Dispensaries Can Unlock Extra Revenue on Every Transaction

January 19, 2026

Discover how small transaction-based customer fees can generate extra revenue per sale for your dispensary. Learn how to implement fees, deposit revenue directly, and reinvest in staff, customer service, and store improvements.

Why Are Cannabis Dispensaries Experiencing Interrupted Payment Processing?

January 5, 2026

Across the country, cannabis dispensary owners are asking the same frustrating question: why did our payment processing suddenly stop? These businesses are doing everything right. They invest in quality products, staff training, customer service, security, and strict regulatory compliance. They follow state rules to the letter and work hard to build trust in their communities. Yet, often without warning, their debit card payment processing is shut off. No notice, no explanation , just a disruption that can instantly impact operations and revenue. This scenario has become increasingly common in both adult use and medical cannabis markets, highlighting deeper challenges in the cannabis payments ecosystem. The Reality of Cannabis Payment Processing Combined adult use recreational and medical cannabis is now legal in 24 states , while medical cannabis alone is legal in about 38 states. Dispensaries continue to operate as regulated, professional businesses serving both patients and adult consumers. Over 1,000 Processors Red Flagged Recently, more than 1,000 payment processors were red flagged or terminated by sponsor banks, causing sudden service disruptions for dispensaries that believed their systems were secure. Because banking access remains limited, many dispensaries rely on specialized processors, third-party facilitators, and alternative debit solutions. While some providers operate with strong compliance and stable banking relationships, others depend on fragile structures or gray areas. When one link fails, dispensaries feel the impact immediately . A primary factor is affiliation risk . If a processor is connected, directly or indirectly, to a flagged entity, the consequences can ripple outward. Even fully compliant dispensaries with no direct involvement can be affected. One company often mentioned in this context is Ella Cash Inc . When a third-party platform, technology provider, or financial intermediary comes under scrutiny, any business tied to that ecosystem, including software integrations, payment gateways, compliance vendors, and layered processing relationships, may be affected. The Danger of Third-Party Relationships Most dispensaries do not realize how many entities are involved in a single debit transaction. Beyond the visible processor, there may be program managers, acquiring banks, sponsor banks, compliance monitors, and technology vendors. If any of these are deemed too risky, banks may choose to exit the relationship entirely. This is rarely about wrongdoing by the dispensary. Most affected operators are fully compliant with state laws. The issue is often upstream, where banks take a conservative approach. When they see exposure to cannabis combined with risky affiliations, shutting down operations can seem like the safest solution. The Operational Impact on Dispensaries When debit processing stops, the consequences are immediate. Customers expecting card payments are told “cash only.” Ticket sizes drop, long ATM lines form, and staff usually take the brunt of customer frustration . Even a few days without card payments can mean lost revenue, frustrated customers, discouraged staff, and reputational damage to a brand built over years. Why Reputable Processors Matter While fast onboarding or low fees may seem attractive, hidden risks can be devastating when banks or regulators act. Not all cannabis payment processors are equal. Some cut corners, rely on unstable partners, or fail to disclose critical third-party relationships. Working with a reputable processor that values compliance, transparency, and long-term banking relationships is essential to protecting and sustaining your business. Insight from Cannabis Business Solutions For over 10 years, Cannabis Business Solutions (CBS) has helped dispensaries navigate the unpredictable payments landscape. CEO Catherine M. Zito and the CBS team have worked closely with both adult use and medical operators to keep them compliant, operational, and open . “We’re not affected, and we do everything we can to help dispensaries get back online,” Zito said. “We get calls weekly from previous Ella Cash and other processor clients who are desperate for a new solution. Our process is fast, and we usually have them back online with new pre‑bank loaded terminals in under a week. We truly feel for operators caught in this cyclone. They’re doing everything right but paying the price for decisions made upstream. To ease the situation, we cover the cost of terminals and priority shipping . My advice: work with reputable processors. Taking shortcuts or unnecessary risks can be devastating.” Her experience highlights a key truth: dispensaries with stable, compliant partners are far less likely to face sudden payment shutdowns, even in a turbulent regulatory environment. What Dispensaries Can Do Now Review current relationships – Know exactly who your processor banks with, how compliance is handled, and whether any affiliations could raise red flags. Choose experienced providers – A processor familiar with cannabis regulations can navigate bank scrutiny and adapt when policies change. Have a backup processor – Even fully compliant operators can be affected through third-party affiliations. A backup can save time, reduce stress, and protect revenue. Avoid solutions that seem too good to be true – Low fees or rapid onboarding may hide serious risk. Looking Ahead Payment processing remains one of the cannabis industry’s most fragile points. Interrupted processing is rarely a reflection of dispensary failure. In most cases, it stems from systemic risk, third-party exposure, and aggressive bank risk management. By choosing reputable, compliant processors, staying informed, and maintaining a backup plan, dispensaries can reduce vulnerability and protect their business. Protect Your Payments: Review, Plan, and Have a Backup Cannabis Business Solutions has spent the last decade helping dispensaries navigate these challenges with clarity and stability. To review your current processing or explore compliant, sustainable solutions, including backup options , visit CBScannabis.com .

CBScannabis.com helps dispensaries get back on-line with compliant PIN-debit cards

When Your Cannabis Payment Processor Suddenly Stops Service

December 5, 2025

Dispensaries face sudden payment processor shutdowns that disrupt business. Learn how to quickly restore PIN-debit processing with compliant backup solutions and keep your cannabis or hemp business running smoothly.

Cannabis Business Solutions provides Illinois dispensaries with a Cashless ATM debit card solution.

Upgrade Your Illinois Dispensary: Debit Payments Boost Revenue and Speed Checkouts

September 1, 2025

Accept debit cards at your Illinois dispensary. Boost sales, speed up checkout, and reduce cash handling with CBS Cashless ATM Debit Card Solution.

Cashless ATMs and Debit Cards for Dispensaries: What Every CEO Needs to Know

June 30, 2025

Currently 24 states have legalized adult-use cannabis and 39 have approved it for medical use, with more expected to follow. As the industry grows, dispensaries are seeing more transactions, and a rising need for faster, more cannabis compliant checkout options that also help boost revenue . If you're still relying on cash-only setups or slow ACH apps, it's time to upgrade. Dispensaries today need payment systems that are scalable, compliant, and built to meet the expectations of both customers and regulators. Catherine Zito, CEO of Cannabis Business Solutions, Inc. (CBS), breaks down what’s working right now and how to prepare for what’s next.   A Smarter Way to Get Paid Today’s cannabis shoppers are used to paying with a debit card and want the same convenience in your store. With a Cashless ATM and debit card solution , customers can pay using their card and PIN. Transactions are rounded to the nearest $5 or $10, and any change is handed back at the register. It’s easy to use, cannabis compliant, and secure. Unlike services such as AeroPay or CanPay, which require app downloads and bank account connections, the Cashless ATM solution provides a debit card experience . Forget the apps, the delays, and the typical 3-4% transaction fees, just simple, straightforward payments. “Our mission is to build compliant, high-performing financial ecosystems that actually help dispensaries scale ,” says Zito. “This isn’t just about replacing cash. It’s about improving operations and profitability .”   Instead of paying a traditional processing fee on every transaction, dispensaries using this system buy a low-cost rate and set their own customer service fee, similar to how ATMs work, but without the maintenance issues, cash handling risks, or downtime that come with physical machines.   Boost Your Bottom Line: How the Revenue Model Works   Many dispensaries using a Cashless ATM system are earning over $10,000 a month in extra revenue, all without changing their menu or raising prices. To estimate your potential earnings, take your average number of daily transactions and multiply by the profit per transaction (usually between $0.75 and $1.00), then multiply by 30 days. For example, 200 transactions a day at $1.00 profit equals $6,000 in added monthly revenue straight to your bottom line. You can also accept tips through the terminal, either as a flat amount or a percentage, giving your staff more flexibility and boosting morale. All-in-One Terminals Built for Dispensaries The cashless ATM runs on a portable, all-in-one terminal designed for cannabis retail and delivery . It accepts chip, tap, swipe, and PIN payments, and includes built-in tools like a touchscreen, barcode scanner, and receipt printer. Staff can log in easily, and owners get access to the Terminal Access Portal to manage multiple locations from one place . It also integrates seamlessly with systems like Treez, FlowHub, and MyBudPOS (giving you one login for all your stores). Getting Started: Documents and Banking  The application process is simple. Here’s what you’ll need: Free online application (approval in 1 to 4 weeks) Cannabis business license Driver’s license and W9 Voided check or bank letter with routing/account numbers 3 months of bank statements 3 months of processing statements (if available) A cannabis-friendly bank is required to submit a merchant application. CBS can provide a complimentary introduction to one of their national banking partners to help you get started. If you're ready to bring modern, compliant payments to your dispensary and boost your bottom line, visit CBScannabis.com for a free consultation.

Compare Square, CanPay, Dutchie, and Cannabis Business Solutions Payment Processing Services

Compare Square, CanPay, Dutchie, and Cannabis Business Solutions: The Best Cannabis Payment Processor

January 9, 2025

Finding a reliable, cannabis compliant payment processor is crucial. While Square, CanPay, and Dutchie are an option, they fall short for cannabis businesses. Cannabis Business Solutions (CBS) offers compliant, profitable and seamless solutions. No application fee. Free consultation. and introductory equipment specials. CBScannabis.com

Secure, Cannabis-Friendly Banking for Your Medical Dispensary or Adult-Use Cannabis Retail Business

By Catherine Zito • October 23, 2024

Looking for safe, compliant banking for your cannabis business? At Cannabis Business Solutions, Inc., we offer free introductions to over 60 privately held cannabis-friendly banks. Whether you're running a medical dispensary or adult-use cannabis retail business, we can connect you with secure financial services to ensure long-term success. Learn more at cbscannabis.com.

Cannabis Business Solutions, Inc. CBScannabis.com. CBD-Infused Beverages

CBD-Infused Beverages: Their Popularity and U.S. Sales Projections

June 28, 2024

CBD-Infused Beverages for in-store retailers and ecommerce businesses. Catherine Zito, CEO of Cannabis Business Solutions shares about the trends, consumers, payment processing and sales projections.

Making Cannabis and Hemp Merchant Payments Easy: How Cannabis Business Solutions Can Help

By Catherine Zito • January 29, 2024

The growing hemp and cannabis business faces some tricky issues when it comes to getting paid. But don't worry! Cannabis Business Solutions offers a straight forward approach to make the application process simple and smooth. CBS helps hemp, Delta, medical and recreational cannabis and related businesses with easy and efficient payment processing, whether you're selling in stores, online or mobile. Nobody likes the stress of their credit card account or bank suddenly closing for no reason. Catherine Zito, CEO of Cannabis Business Solutions, Inc. and the organizer of the three largest U.S. hemp and cannabis networking groups with over 6,000 members says this issue happens too often. Starting a business can be overwhelming, especially with payments. But a good payment processor should handle all the complicated items, like compliancy, keeping customers data safe, and offering an alternative to cash transactions. This is crucial, as relying solely on cash can expose staff and the business to the risk of theft. A hemp or cannabis friendly bank is required before making an application for merchant credit card processing. CBS works with over 60 banks and credit unions across the country. “Our job is to find the perfect fit for each merchant and give competitive rates to make sure they make the most money,” says Catherine Zito. Banks aren't all the same, so our good relationships make it easy for businesses to find a bank and apply for merchant processing without any fees or long contracts. We're here to give special help that fits each business's needs. We strongly advise seeking out a reliable individual or company to assist you with payment processing in the ever-evolving cannabis and hemp industry. For more information or to schedule a complimentary consultation, visit CBScannabis.com .

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info@CBScannabis.com

We provide national services. Headquartered in Tampa Bay, Florida

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