Catherine M Zito, CEO Cannabis Payment Processing

About

Catherine M. Zito, CEO

Catherine M. Zito is the CEO of Cannabis Business Solutions and a strategic advisor to cannabis and hemp operators, investors, and financial institutions operating in highly regulated markets.

For 10+ years, she has advised businesses at the intersection of compliance, banking, payments, and operational risk, with a focus on sustainable growth, revenue durability, and risk mitigation.

Through ongoing engagement with financial institutions and industry stakeholders, she maintains real-time insight into regulatory and market dynamics.

Catherine also leads three of the largest cannabis and hemp professional networks in the U.S., representing 6,000+ industry professionals, and is a national speaker at leading B2B cannabis conferences.

280E Relief Is Coming — Is Your Payment System Ready?

By Catherine Zito • April 24, 2026

As 280E eases, dispensaries rethink payments. Hybrid cashless ATM + QR ACH lowers costs and improves operations.

Cannabis Payment Shutdown: How Dispensaries Get Back Up Fast

By Catherine Zito • April 21, 2026

Payment shutdowns disrupting your dispensary? Learn how to recover fast with a hybrid setup—cashless ATM plus cardless Scan QR (ACH).

Dispensary male budtender with female customer paying with her phone via QR code scan

Dispensaries: Go Cashless + Cardless

By Catherine Zito • April 8, 2026

Learn how cardless payments (QR code / Scan & Go) work inside your dispensary—and why combining cashless + cardless creates a more stable checkout.

Image - Cashless ATM + Scan & Go Payment terminals for dispensaries.

Why Dispensaries Prefer Hybrid Payments

By Catherine Zito • April 2, 2026

Why Dispensaries Need Hybrid Payments Now. Cashless ATM + Scan & Pay by Catherine M. Zito, CEO of Cannabis Business Solutions.

The Future of Dispensary Payments: Cardless Has Arrived

By Catherine Zito • March 28, 2026

At Cannabis Business Solutions, we have always supported cannabis and hemp businesses. From startups to MSOs. But my role goes beyond payments. I watch behavior. I look for patterns. I ask what is changing before it becomes obvious . Right now, we are in the middle of a major shift . And most people are not talking about it yet. For years, cannabis payments were built around what felt familiar. Debit cards. ATM-style transactions. It made sense. That is how customers were trained to pay. But behavior has changed . And it changed quickly. Today, customers reach for their phone first. Not their wallet. They scan. They tap. They send money instantly. This is now normal. This is Cardless (Pay-by-Bank via QR Scan) Used like Apple Pay, Venmo, Cash app.. . Globally, over 2.2 billion people use QR codes. In the U.S., 91% of Gen Z (ages 18–28) and Millennials (ages 29–44) use Cardless payment apps. Your next customer already expects this experience. They trust it. They understand it. They prefer it. This is the part dispensary owners need to focus on. Technology does not drive change. Behavior does. And behavior has already shifted. In cannabis, many stores still rely on systems tied to card networks. Systems that were never truly designed for this industry. They work. Until they don’t. That creates real risk: Compliance exposure Operational friction Poor customer experience At the same time, cashless ATM is still widely used and familiar and many dispensaries rely on it every day . At Cannabis Business Solutions, we support both. We keep your current debit solution running while helping you add more stable payment options alongside it . So the better question is: What will still work 12–24 months from now? What I see is clear. We are moving toward direct bank payments. A customer scans a QR code . Connects their bank. Pays the exact amount. Done. No rounding. No cash handling. No ATM maintenance or downtime. No dependency on card networks. No shutdowns. This is not a trend. It is the next standard. For Dispensary Owners: What To Do Next If you are running a dispensary, you do not need to change overnight. But you do need a plan. The smartest operators right now are: Continuing cashless ATM for today, while adding Cardless for long-term stability Training staff to guide customers to the better option Reducing reliance on unstable payment rails Let’s Map This For Your Store If you want to see how this would work inside your dispensary, we can walk you through it. No pressure. Just clarity. We will show you: How checkout would look for your team How customers actually use it What your risk reduction could look like How to receive revenue share on every transaction Schedule a quick strategy call with us. Or reach out directly to start the conversation. Because the shift is already happening. The future of payments is already here. The advantage goes to those who move first . Learn more at CBScannabis.com or connect with us to explore what this could look like for your dispensary.

THCA payment processing for hemp merchants for THCA retail, ecommerce, mobile

THCA Payment Processing for Retail, Ecommerce, and Mobile Hemp Merchants

March 10, 2026

Learn how THCA hemp merchants can secure compliant payment processing for retail, ecommerce, and mobile sales while maximizing revenue and reducing risk.

Cannabis Debit Payment Shutdowns Leave Dispensaries in Chaos — What You Need to Know

March 6, 2026

For dispensary owners, managers, and industry stakeholders

How to Avoid Cannabis POS Traps

By Catherine Zito • January 27, 2026

The Point of Sale (POS) system inside cannabis dispensaries has changed significantly over the last several years. What used to be a simple software subscription has now become deeply tied to payment processing. Many POS companies that once only provided inventory and compliance tools now also sell debit, ATM, and cashless payment services and in some cases require merchants to use them. This shift has created confusion, higher costs, and fewer choices for dispensary operators . Some POS platforms operate in closed-loop systems, where you are required to use their in-house payment solution. Others allow you to bring your own processor, which gives you far more control. Unfortunately, some POS providers use strong-arm tactics to prevent merchants from switching. In some cases, operators are told they “cannot” leave, are given misleading information, or are delayed intentionally in order to protect the POS company’s payment revenue. Understanding how this works is critical to protecting your margins and your business. Tip 1: Do Not Sign Long-Term POS Contracts That Lock You Into Payments Many cannabis POS companies require contracts of one to two years. Buried in those contracts is often a requirement that you must use their payment processing. These bundled agreements frequently come with: Higher transaction rates Monthly software and gateway fees Terminal rental or lease charges Limited or slow customer support Once you are locked in, switching becomes difficult, even if pricing rises or service quality declines. When one company controls both your POS and your payments, you lose leverage. A POS should manage inventory, compliance, and reporting, not dictate how your customers pay. Tip 2: Choose a Stable Payment Processor That Is Not Tied to Your POS Your payment processor should be independent from your POS system. A strong cannabis-friendly processor will provide: Lower and more transparent pricing Better uptime and fewer service interruptions Dedicated, knowledgeable support The ability to change POS systems without changing payments If your POS or payment solution has ever interrupted your ability to accept debit or card transactions, that is a red flag. Service disruptions are a sign of instability and often lead to more serious problems later. When payments and POS are combined, one outage can shut down your entire store. When payments and POS are separate, you can maintain control, merchant independence and continuity of revenue. Tip 3: How to Break Free From a POS-Controlled Payment System If you feel stuck in a POS system that forces you to use their payment solution, there is a simple way to regain control. Do this : Step 1 : Secure a new payment processor for debit card transactions. Step 2 : Call your POS provider directly. Do not submit a web ticket. Step 3 : Say clearly: “ We have changed to a non-integrated payment solution. Please enable or install a Debit button in our POS. ” Once their POS support team activates that Debit button, your POS will be able to send transactions to your new third-party payment processor instead of the POS company’s in-house payment system. How it works at the register : Your budtender will see payment options such as: Cash Debit or Card Loyalty Other When Debit is selected, the transaction routes to your independent processing terminal, not the POS company’s payment service. Some POS providers will tell merchants this is “not possible” or that they “cannot support it.” In many cases, this is simply untrue. The POS company is protecting their payment revenue and does not want to lose your processing business. If a POS refuses to enable a Debit button, that is a strong signal you should be evaluating a new POS provider. Another avenue is to contact your new payment processor’s support and discuss alternative options. The Bottom Line Dispensaries should never feel trapped by software or payment systems. You deserve stable service, fair pricing, and the ability to choose who handles your transactions. To learn more about cannabis-friendly POS and payment solutions that give you flexibility and control, visit: CBScannabis.com

How cannabis dispensaries can increase revenue on every sale

How Dispensaries Can Unlock Extra Revenue on Every Transaction

January 19, 2026

Discover how small transaction-based customer fees can generate extra revenue per sale for your dispensary. Learn how to implement fees, deposit revenue directly, and reinvest in staff, customer service, and store improvements.

Why Are Cannabis Dispensaries Experiencing Interrupted Payment Processing?

January 5, 2026

Across the country, cannabis dispensary owners are asking the same frustrating question: why did our payment processing suddenly stop? These businesses are doing everything right. They invest in quality products, staff training, customer service, security, and strict regulatory compliance. They follow state rules to the letter and work hard to build trust in their communities. Yet, often without warning, their debit card payment processing is shut off. No notice, no explanation , just a disruption that can instantly impact operations and revenue. This scenario has become increasingly common in both adult use and medical cannabis markets, highlighting deeper challenges in the cannabis payments ecosystem. The Reality of Cannabis Payment Processing Combined adult use recreational and medical cannabis is now legal in 24 states , while medical cannabis alone is legal in about 38 states. Dispensaries continue to operate as regulated, professional businesses serving both patients and adult consumers. Over 1,000 Processors Red Flagged Recently, more than 1,000 payment processors were red flagged or terminated by sponsor banks, causing sudden service disruptions for dispensaries that believed their systems were secure. Because banking access remains limited, many dispensaries rely on specialized processors, third-party facilitators, and alternative debit solutions. While some providers operate with strong compliance and stable banking relationships, others depend on fragile structures or gray areas. When one link fails, dispensaries feel the impact immediately . A primary factor is affiliation risk . If a processor is connected, directly or indirectly, to a flagged entity, the consequences can ripple outward. Even fully compliant dispensaries with no direct involvement can be affected. One company often mentioned in this context is Ella Cash Inc . When a third-party platform, technology provider, or financial intermediary comes under scrutiny, any business tied to that ecosystem, including software integrations, payment gateways, compliance vendors, and layered processing relationships, may be affected. The Danger of Third-Party Relationships Most dispensaries do not realize how many entities are involved in a single debit transaction. Beyond the visible processor, there may be program managers, acquiring banks, sponsor banks, compliance monitors, and technology vendors. If any of these are deemed too risky, banks may choose to exit the relationship entirely. This is rarely about wrongdoing by the dispensary. Most affected operators are fully compliant with state laws. The issue is often upstream, where banks take a conservative approach. When they see exposure to cannabis combined with risky affiliations, shutting down operations can seem like the safest solution. The Operational Impact on Dispensaries When debit processing stops, the consequences are immediate. Customers expecting card payments are told “cash only.” Ticket sizes drop, long ATM lines form, and staff usually take the brunt of customer frustration . Even a few days without card payments can mean lost revenue, frustrated customers, discouraged staff, and reputational damage to a brand built over years. Why Reputable Processors Matter While fast onboarding or low fees may seem attractive, hidden risks can be devastating when banks or regulators act. Not all cannabis payment processors are equal. Some cut corners, rely on unstable partners, or fail to disclose critical third-party relationships. Working with a reputable processor that values compliance, transparency, and long-term banking relationships is essential to protecting and sustaining your business. Insight from Cannabis Business Solutions For over 10 years, Cannabis Business Solutions (CBS) has helped dispensaries navigate the unpredictable payments landscape. CEO Catherine M. Zito and the CBS team have worked closely with both adult use and medical operators to keep them compliant, operational, and open . “We’re not affected, and we do everything we can to help dispensaries get back online,” Zito said. “We get calls weekly from previous Ella Cash and other processor clients who are desperate for a new solution. Our process is fast, and we usually have them back online with new pre‑bank loaded terminals in under a week. We truly feel for operators caught in this cyclone. They’re doing everything right but paying the price for decisions made upstream. To ease the situation, we cover the cost of terminals and priority shipping . My advice: work with reputable processors. Taking shortcuts or unnecessary risks can be devastating.” Her experience highlights a key truth: dispensaries with stable, compliant partners are far less likely to face sudden payment shutdowns, even in a turbulent regulatory environment. What Dispensaries Can Do Now Review current relationships – Know exactly who your processor banks with, how compliance is handled, and whether any affiliations could raise red flags. Choose experienced providers – A processor familiar with cannabis regulations can navigate bank scrutiny and adapt when policies change. Have a backup processor – Even fully compliant operators can be affected through third-party affiliations. A backup can save time, reduce stress, and protect revenue. Avoid solutions that seem too good to be true – Low fees or rapid onboarding may hide serious risk. Looking Ahead Payment processing remains one of the cannabis industry’s most fragile points. Interrupted processing is rarely a reflection of dispensary failure. In most cases, it stems from systemic risk, third-party exposure, and aggressive bank risk management. By choosing reputable, compliant processors, staying informed, and maintaining a backup plan, dispensaries can reduce vulnerability and protect their business. Protect Your Payments: Review, Plan, and Have a Backup Cannabis Business Solutions has spent the last decade helping dispensaries navigate these challenges with clarity and stability. To review your current processing or explore compliant, sustainable solutions, including backup options , visit CBScannabis.com .

Contact

(813) 486-2416

info@CBScannabis.com

We provide national services. Headquartered in Tampa Bay, Florida

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