CBD-Infused Beverages: Their Popularity and U.S. Sales Projections
June 28, 2024
The CBD beverage market is projected to reach $1.3 billion by 2028.
Thriving Success: The Rise of CBD-Infused Beverages in America
Cannabidiol (CBD), a non-psychoactive compound from the hemp plant, has quickly become popular in the U.S., especially in drinks. Let's explore why CBD-infused beverages are so well-liked and what the future holds for their sales. We spoke with Catherine Zito, CEO of Cannabis Business Solutions, Inc. She shared insights on why CBD-infused products are so popular, current trends, what consumers are looking for, and the potential revenue retailers or e-commerce merchants can earn by adding CBD-infused beverages to their product lines. It's legal to sell CBD-infused beverages in 47 states in retail stores as well as online.
Why CBD-Infused Beverages Are Popular
Health and Wellness Trend
"Consumers are increasingly seeking natural remedies for issues like stress, anxiety, and pain," said Zito. "CBD is known for its calming and anti-inflammatory properties, so it fits well into this trend. People are looking for safe, natural ways to improve their well-being, and CBD offers just that."
Variety and Convenience
CBD-infused drinks come in many forms like sparkling water, tea, coffee, energy drinks, and even alcohol. As these options become more available in large retail and convenience stores, their popularity will keep growing.
Innovative Marketing
CBD beverage brands have been successful in their marketing strategies, focusing on high-quality ingredients and transparency about CBD sourcing. "Clear, honest communication about your products is key to building trust with consumers," says Catherine Zito. Influencer partnerships and social media campaigns have also boosted their popularity.
Retail and Sales Projections
The cost of CBD-infused beverages can vary based on several factors, including the brand, CBD strength (typically ranging from 10mg to 25mg per can), type of beverage, quality of ingredients, packaging, and market demand. Generally, a single can of CBD-infused beverage in the U.S. ranges from $3 to over $7 for premium specialty brands.
The market for CBD-infused beverages in the U.S. is poised for significant growth, with a compound annual growth rate (CAGR) exceeding 20%. As of 2023, the CBD beverage market was valued at approximately $250 million and is projected to reach nearly $1.3 billion by 2028.
Banking and Payment Processing Requirements
To ensure safe compliance with banking and payment processing regulations, the first step is to secure a hemp-friendly bank and payment processor. Catherine Zito emphasizes the importance of choosing the right financial partners for seamless transactions and long-term relationships.
"Before clients can apply for a retail, ecommerce, or mobile credit card merchant account, they must secure a hemp-friendly bank account," she explains. "We offer complimentary connections to over 60 U.S. hemp-friendly banks. Once the business account is established in the company's name, owners can easily submit an online application through us. Our services include no long-term contracts, competitive rates, and a reputation for delivering 5-star customer service.”
Key Drivers of Growth
What's Next for CBD-Infused Beverages: Trends and Challenges
CBD-infused beverages are becoming increasingly popular due to health and wellness trends, variety, and innovative marketing. With promising sales projections, this market segment is set to grow significantly. However, regulatory clarity and quality control will be essential for sustained success.
Cannabis Business Solutions offers many services for businesses who want to add CBD infused beverages to their product line or start a new business. Services include everything from hemp friendly banking and payment processing to formulations, branding, third party lab testing and local or national distribution. For more information visit CBScannabis.com.
Cannabidiol (CBD), a non-psychoactive compound from the hemp plant, has quickly become popular in the U.S., especially in drinks. Let's explore why CBD-infused beverages are so well-liked and what the future holds for their sales. We spoke with Catherine Zito, CEO of Cannabis Business Solutions, Inc. She shared insights on why CBD-infused products are so popular, current trends, what consumers are looking for, and the potential revenue retailers or e-commerce merchants can earn by adding CBD-infused beverages to their product lines. It's legal to sell CBD-infused beverages in 47 states in retail stores as well as online.
Why CBD-Infused Beverages Are Popular
Health and Wellness Trend
"Consumers are increasingly seeking natural remedies for issues like stress, anxiety, and pain," said Zito. "CBD is known for its calming and anti-inflammatory properties, so it fits well into this trend. People are looking for safe, natural ways to improve their well-being, and CBD offers just that."
Variety and Convenience
CBD-infused drinks come in many forms like sparkling water, tea, coffee, energy drinks, and even alcohol. As these options become more available in large retail and convenience stores, their popularity will keep growing.
Innovative Marketing
CBD beverage brands have been successful in their marketing strategies, focusing on high-quality ingredients and transparency about CBD sourcing. "Clear, honest communication about your products is key to building trust with consumers," says Catherine Zito. Influencer partnerships and social media campaigns have also boosted their popularity.
Retail and Sales Projections
The cost of CBD-infused beverages can vary based on several factors, including the brand, CBD strength (typically ranging from 10mg to 25mg per can), type of beverage, quality of ingredients, packaging, and market demand. Generally, a single can of CBD-infused beverage in the U.S. ranges from $3 to over $7 for premium specialty brands.
The market for CBD-infused beverages in the U.S. is poised for significant growth, with a compound annual growth rate (CAGR) exceeding 20%. As of 2023, the CBD beverage market was valued at approximately $250 million and is projected to reach nearly $1.3 billion by 2028.
Banking and Payment Processing Requirements
To ensure safe compliance with banking and payment processing regulations, the first step is to secure a hemp-friendly bank and payment processor. Catherine Zito emphasizes the importance of choosing the right financial partners for seamless transactions and long-term relationships.
"Before clients can apply for a retail, ecommerce, or mobile credit card merchant account, they must secure a hemp-friendly bank account," she explains. "We offer complimentary connections to over 60 U.S. hemp-friendly banks. Once the business account is established in the company's name, owners can easily submit an online application through us. Our services include no long-term contracts, competitive rates, and a reputation for delivering 5-star customer service.”
Key Drivers of Growth
- The 2018 Farm Bill legalized hemp-derived CBD, opening doors for commercial use, with potential for further regulatory boosts.
- Increasing Demand: Growing consumer awareness of CBD's benefits is driving demand upward.
- Retail Expansion: CBD beverages are increasingly available in major retail stores and online platforms, enhancing accessibility.
CBD-infused beverages are becoming increasingly popular due to health and wellness trends, variety, and innovative marketing. With promising sales projections, this market segment is set to grow significantly. However, regulatory clarity and quality control will be essential for sustained success.
Cannabis Business Solutions offers many services for businesses who want to add CBD infused beverages to their product line or start a new business. Services include everything from hemp friendly banking and payment processing to formulations, branding, third party lab testing and local or national distribution. For more information visit CBScannabis.com.
Discover how cannabis dispensaries are using Express Lanes, prepaid QR code payments to improve checkout speed, reduce cash handling, improve customer experience.
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Discover how dispensaries are improving customer loyalty and gaining a competitive edge with Cashless ATM, Scan QR, text-to-pay, and phone-in payment solutions.
As 280E eases, dispensaries rethink payments. Hybrid cashless ATM + QR ACH lowers costs and improves operations.
Payment shutdowns disrupting your dispensary? Learn how to recover fast with a hybrid setup—cashless ATM plus cardless Scan QR (ACH).
Learn how cardless payments (QR code / Scan & Go) work inside your dispensary—and why combining cashless + cardless creates a more stable checkout.
Why Dispensaries Need Hybrid Payments Now. Cashless ATM + Scan & Pay by Catherine M. Zito, CEO of Cannabis Business Solutions.
At Cannabis Business Solutions, we have always supported cannabis and hemp businesses. From startups to MSOs. But my role goes beyond payments. I watch behavior. I look for patterns. I ask what is changing before it becomes obvious . Right now, we are in the middle of a major shift . And most people are not talking about it yet. For years, cannabis payments were built around what felt familiar. Debit cards. ATM-style transactions. It made sense. That is how customers were trained to pay. But behavior has changed . And it changed quickly. Today, customers reach for their phone first. Not their wallet. They scan. They tap. They send money instantly. This is now normal. This is Cardless (Pay-by-Bank via QR Scan) Used like Apple Pay, Venmo, Cash app.. . Globally, over 2.2 billion people use QR codes. In the U.S., 91% of Gen Z (ages 18–28) and Millennials (ages 29–44) use Cardless payment apps. Your next customer already expects this experience. They trust it. They understand it. They prefer it. This is the part dispensary owners need to focus on. Technology does not drive change. Behavior does. And behavior has already shifted. In cannabis, many stores still rely on systems tied to card networks. Systems that were never truly designed for this industry. They work. Until they don’t. That creates real risk: Compliance exposure Operational friction Poor customer experience At the same time, cashless ATM is still widely used and familiar and many dispensaries rely on it every day . At Cannabis Business Solutions, we support both. We keep your current debit solution running while helping you add more stable payment options alongside it . So the better question is: What will still work 12–24 months from now? What I see is clear. We are moving toward direct bank payments. A customer scans a QR code . Connects their bank. Pays the exact amount. Done. No rounding. No cash handling. No ATM maintenance or downtime. No dependency on card networks. No shutdowns. This is not a trend. It is the next standard. For Dispensary Owners: What To Do Next If you are running a dispensary, you do not need to change overnight. But you do need a plan. The smartest operators right now are: Continuing cashless ATM for today, while adding Cardless for long-term stability Training staff to guide customers to the better option Reducing reliance on unstable payment rails Let’s Map This For Your Store If you want to see how this would work inside your dispensary, we can walk you through it. No pressure. Just clarity. We will show you: How checkout would look for your team How customers actually use it What your risk reduction could look like How to receive revenue share on every transaction Schedule a quick strategy call with us. Or reach out directly to start the conversation. Because the shift is already happening. The future of payments is already here. The advantage goes to those who move first . Learn more at CBScannabis.com or connect with us to explore what this could look like for your dispensary.
Learn how THCA hemp merchants can secure compliant payment processing for retail, ecommerce, and mobile sales while maximizing revenue and reducing risk.
For dispensary owners, managers, and industry stakeholders
The Point of Sale (POS) system inside cannabis dispensaries has changed significantly over the last several years. What used to be a simple software subscription has now become deeply tied to payment processing. Many POS companies that once only provided inventory and compliance tools now also sell debit, ATM, and cashless payment services and in some cases require merchants to use them. This shift has created confusion, higher costs, and fewer choices for dispensary operators . Some POS platforms operate in closed-loop systems, where you are required to use their in-house payment solution. Others allow you to bring your own processor, which gives you far more control. Unfortunately, some POS providers use strong-arm tactics to prevent merchants from switching. In some cases, operators are told they “cannot” leave, are given misleading information, or are delayed intentionally in order to protect the POS company’s payment revenue. Understanding how this works is critical to protecting your margins and your business. Tip 1: Do Not Sign Long-Term POS Contracts That Lock You Into Payments Many cannabis POS companies require contracts of one to two years. Buried in those contracts is often a requirement that you must use their payment processing. These bundled agreements frequently come with: Higher transaction rates Monthly software and gateway fees Terminal rental or lease charges Limited or slow customer support Once you are locked in, switching becomes difficult, even if pricing rises or service quality declines. When one company controls both your POS and your payments, you lose leverage. A POS should manage inventory, compliance, and reporting, not dictate how your customers pay. Tip 2: Choose a Stable Payment Processor That Is Not Tied to Your POS Your payment processor should be independent from your POS system. A strong cannabis-friendly processor will provide: Lower and more transparent pricing Better uptime and fewer service interruptions Dedicated, knowledgeable support The ability to change POS systems without changing payments If your POS or payment solution has ever interrupted your ability to accept debit or card transactions, that is a red flag. Service disruptions are a sign of instability and often lead to more serious problems later. When payments and POS are combined, one outage can shut down your entire store. When payments and POS are separate, you can maintain control, merchant independence and continuity of revenue. Tip 3: How to Break Free From a POS-Controlled Payment System If you feel stuck in a POS system that forces you to use their payment solution, there is a simple way to regain control. Do this : Step 1 : Secure a new payment processor for debit card transactions. Step 2 : Call your POS provider directly. Do not submit a web ticket. Step 3 : Say clearly:
“ We have changed to a non-integrated payment solution. Please enable or install a Debit button in our POS. ” Once their POS support team activates that Debit button, your POS will be able to send transactions to your new third-party payment processor instead of the POS company’s in-house payment system. How it works at the register : Your budtender will see payment options such as: Cash Debit or Card Loyalty Other When Debit is selected, the transaction routes to your independent processing terminal, not the POS company’s payment service. Some POS providers will tell merchants this is “not possible” or that they “cannot support it.” In many cases, this is simply untrue. The POS company is protecting their payment revenue and does not want to lose your processing business. If a POS refuses to enable a Debit button, that is a strong signal you should be evaluating a new POS provider. Another avenue is to contact your new payment processor’s support and discuss alternative options. The Bottom Line Dispensaries should never feel trapped by software or payment systems. You deserve stable service, fair pricing, and the ability to choose who handles your transactions. To learn more about cannabis-friendly POS and payment solutions that give you flexibility and control, visit: CBScannabis.com
